When you Start a Cleaning Business, you simply cannot just afford to sit there and wait for the customers to come knocking on your door and hand you a cleaning contract. You will be searching for them and get every chance that you can take to possibly win it. And one of the best way to this would be through cold calling prospective clients.

Though it sounds a lot easy, cold calling a prospective client is sometimes a little frustrating. Because there are clients who show no interest, or simply just ignore the call, this technique has become a bit of a challenge for some cleaning business owners. Fortunately, there are some ways that you can do to have a bigger chance of getting your prospect’s attention (and possibly get their “yeses” for a new contract later on).

But before you can effectively do the process of cold calling, here are some of the most important things that you must consider to get the right approach:

Timing is Everything, you never want to make the right Call at the Wrong Time!

Research

In order for you to get an advantage of scheduling a meeting, you must first understand and know the details about your prospect. That means you’re not going to use the same approach for each and every call you make. You need to do some research about a certain prospect’s company to be able to talk to them about their business as well as their needs once you call them.

Proper Timing

For most people, early in the morning is the time when they’re still willing to entertain calls as this is the time when they’re most energized. If it’s possible, you can try and make a call during these times. But, you can still try to call anytime during business hours, but make sure that you know what’s the most convenient for your prospect.

Be Positive

Having a positive attitude is important in this process. Yes, your prospect maybe not able to see your face, but he can hear your voice. If you have a positive mind, you’re happy. And when you’re happy, it’ll reflect in your voice which draws interest and attention.

Now that you know how you can get the right approach, you’ll be ready to make series of calls. The following are some cold calling tips that are quite simple, yet very effective:

Since you're not physically with your Client, the best you Could do is Sell your Service through your Call!

Opening

During cold calling, you must not forget the famous line “first impressions last”. Right from the start, the person you’re calling to can actually recognize if you’re worth their time. So, there are two things that you must do:

1. Speak clearly. By simply not making the person feel that he has to decipher every statement you make, you are not lowering his level of interest. This way gives you a greater chance of getting his attention to listen to what you’re trying to tell him.
2. Create a warm, distinctive tone of voice. A picture of you as well as your character begins to take its shape in the imagination of the person you’re speaking to by simply listening to your voice. Warm voice usually draws attention; however, not all people are born with it. So, try to practice speaking with a warm tone to get used to it.

Introduction

When you’re cold calling, you’re also trying to project a professional image. So, it would be better to state your name after the opening instead of wait for the person on the other line to ask who you are.

Purpose of the Call

This is the part where the person will determine whether he should listen to you or just hang up. So explain the purpose of your call in a way that still grabs the person’s interest. Give your prospect enough reason to keep on listening by explaining to them the benefits your company can give rather than selling your services. Remember, your focus here is to set an appointment and not to make a sale.

Asking for an Appointment

Now, how you ask the person on the other line is the most important. Since you already have the person’s interest, make him agree for an appointment by asking for a specific time. Asking your prospect to meet with you “next week” will just invite a NO answer, while asking him to meet with you on a specific day and time like “Thursday at 10 am” for example is way much better.

Cold calling prospective clients is one of most essential part of your cleaning business. It may not be easy (and a little disheartening when you’re being rejected) at first, but you can always get better at it. You just need to keep on practicing the process and learn from each call to be more effective at it.