If you’re cleaning business is just new, you’ll most definitely need a great marketing strategy for it to survive. One essential aspect of a successful marketing is to use different approach to attract more clients. And since you’re just starting up, it would be better to try a much cheaper marketing approach than those costly techniques.
The following are some of the cheapest yet most effective marketing ideas that you can use to introduce your new cleaning business:
Market your business where there’s few or no competition
This way, your company will be at the top of your prospective clients’ list in case they need cleaning services.
Print lots of business cards
This is an inexpensive marketing tool which can be done at home using basic computer programs such as MS Word or a Microsoft Publisher. After you print your business cards, give at least 2-3 cards to each individual instead of giving just one so that each person can refer your business to other people that possibly needs your service.
Create a website
Remember how powerful google is nowadays. Through the web, you can not just market your business in your area, but to a lot of different states as well. Plus they can see your advertisement any time of the day or night.
Use local community billboards
This can also be a convenience store in your area, or a bar, or a grocery store. You can put up your ads to these areas without even have to pay for an ad space.
Stickers or banners
A bumper sticker or a service vehicle that contains your business’ logo and picture, and all other company information is an easy way to market your business and bring in new clients.
Advertise through local cheap newspapers
It gives a lot more advantage to place an ad to a local inexpensive newspaper as it can run your ad for a longer period of time for just a small amount. Compared to an expensive newspaper that can only run your ad for a day, cheaper newspapers can give your business a much longer exposure to be noticed by potential clients.
Marketing your cleaning business is the best way to attract clients. But, you have to remember that it could take time and you can’t expect clients calling in right away. It takes a lot of patience and trying various types of marketing techniques to keep those clients coming.



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